With a name that’s hard to pronounce, sometimes the nootropics category can be a bit unfamiliar to brands and consumers alike. Put simply, nootropics are cognitive enhancers. Consumers are feeling the strain of the modern world and are seeing the effects of built-up stress and fatigue, with the primary effect being cognitive decline. Younger people are also observing their parents’ age-related cognitive decline and are interested in starting early to proactively avoid the same fate. Nootropics provide a potential solution for staying sharp today and slowing the decline of cognitive function in the future.
Nootropics are either natural, naturally derived, synthetic but naturally connected, pure synthetic foods, supplements or drugs. This large range of possible extracts, fermented ingredients, and drugs provide a confusing array of possibilities for consumers. Consumers want to find the right nootropics to take for an extended period of time – years, or even decades – with two major areas of focus: 1) that the nootropic is science-backed, and 2) that the nootropic is less synthetic and is not a prescription drug, which may result in undesirable side effects when taken daily for an extended period of time.
Let’s break down these two major concerns:
1. Science-Backed Nootropics
Consumers want to take nootropics supported by science. This means that consumers not only want clinical studies that support some aspects of cognitive health, but that they expect the nootropic to be provided at a dose consistent with the dose used in these clinical studies. Consumers may not always be aware of or able to articulate this point. However, consumers do understand that the nootropics have to be effective. Efficacy includes not only a “clinically studied” claim but also availability at the clinical dose. The unfortunate reality is that many commercial nootropics sold today fail to meet one or both of these criteria of science-backed nootropics.
2. Safe Nootropics
Consumers recognize that nootropics have to be taken for a long time – years, decades, a lifetime. Therefore, they want safe nootropics. Consumers also recognize that nootropics towards the natural end of the spectrum are safer for long term consumption than those at the pharmaceutical/synthetic end of the spectrum, and often have fewer (or no) negative side effects.
Based on these two major criteria, the dietary supplement industry offers consumers many choices. Following the supply chain backwards, there are a number of leading ingredient suppliers who provide quality, science-backed, natural or naturally derived nootropic ingredients that are able to meet consumer needs.
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NutriScience Innovations is a leading supplier of science-backed, safe ingredients. We have a selection of well-studied nootropic ingredients to help brands formulate first class nootropic consumer products to meet customer needs. Our nootropic ingredients include Suntheanine® L-theanine, innovative forms of magnesium like NutriGP® Magnesium, and naturally derived caffeine products including InnovaTea® and InnovaBean®. At NutriScience, we offer top notch responsive service, and can help guide brands in selecting, formulating, and marketing the innovative nootropic products their consumers desire.
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NutriScience Innovations develops and markets innovative ingredients for the dietary supplement and functional food markets. NutriScience’s ingredients are used in supplements offered by many well recognized and consumer trusted brands. NutriScience offers many ingredients for pet and human health and wellness. For more information on our company and our ingredients, contact us at [email protected].
