With a name that’s hard to pronounce, sometimes the nootropics category can be a bit unfamiliar to brands and consumers alike. Put simply, nootropics are cognitive enhancers. Consumers are feeling...

The past understanding of wellness used to be: “I take a vitamin or mineral supplement for overall wellness, and then I take condition-specific supplements for issues such as joint pain,...

Beauty from Within is a growing category among consumers who want to not only feel healthy, but also look healthy. In a 2022 survey conducted by The Benchmarking Company, 92%...

Many dietary supplements are suitable for addressing similar health issues in humans and our special companion animals. Human and animal crossover health conditions span across the body, and may include...

Today’s consumers increasingly seek to achieve an active lifestyle – this means reducing levels of fatigue, increasing energy throughout the day, and stepping away from a sedentary lifestyle. The concept...

While bacteria have existed for over 3 billion years, the human discovery of bacteria occurred relatively recently in our history. Bacteria were first discovered in 1676 by Antoni van Leeuwenhoek,...

While many health and nutritional needs are universal to all people, there is no doubt that women have unique health challenges that they face. With interest in self-care and wellbeing...

Many different kinds of foods, natural substances, herbals, fungi, algae, and synthetics can act as nootropics and positively influence brain function or cognitive health. Some of these can cross the...

As the consumer supplement space continues to attract and be comprised of younger generations year-by-year, the demand for ingredients that are clean-label, ethically sourced, and that have low environmental impact...

Year after year, gut health remains a top category in the food and nutritional supplement industries – but how is gut health currently defined? A healthy gut is commonly marked...

With the start of 2023, brands and suppliers are eager to predict the top trends in the nutrition and supplement categories for the new year. At NutriScience, we analyze the...

Heading into 2023, a top concern of global consumers is having the energy to power through work and daily life. Our fast-paced world causes a mental strain on many individuals,...

Many human nutritional and dietary ingredients have been studied and shown to be effective not only for human consumption, but suitable for our companion animals as well. Brands that were...

Gamma-aminobutyric acid (GABA) is the primary inhibitory neurotransmitter in the central nervous system. Its principal role is in reducing neuronal excitability throughout the nervous system. This, in turn, induces a...

The world of sports nutrition has experienced rapid growth and development over the past few years, mirroring the global rise of personal interest in fitness, nutrition, and mental health. A...

The gut microbiome is a complex ecological system containing hundreds of species of microorganisms. Each of these tiny microorganisms contribute in big ways to human and animal health. The microbiome...

Everyone knows what probiotics are – live beneficial bacteria or yeasts that naturally live in your body that when taken orally provide a health benefit. Probiotics are made up of...

Emerging Ingredients & Trends in the Beauty from Within Category Consumer awareness about ingestible beauty products for skin, hair and nail health has increased dramatically over the past few years....

What’s Happening in the Gut? The short answer is – lots of things are happening in the gut. There is now a large amount of ongoing research on the role...

Immunity Linked to Overall Health and Wellness Since the onset of the COVID pandemic, consumers are more and more aware of immunity as the new gateway to overall health and...

Forms of Lutein There are two forms of lutein – lutein esters and free lutein. Lutein is a carotenoid – it is a yellow-colored antioxidant pigment, is fat-soluble and is...

The natural products ingredient market offers a nearly endless array of options, from commodity ingredients to highly specialized branded ingredients trying to fulfill a niche in the market. As in...

Part I of this series Important Considerations When Choosing Branded Ingredients can be found here.   Consumers are often searching for specific health benefits when they look to purchase supplements. Ingredient...

Keeping Kids Emotionally Strong and Healthy Many kids are heading back to school this month. While back to school can be a stressful time of year, COVID is an additional...

Chemical differences between synthetic and natural caffeine can lead to different physiological effects. Consumers want naturally sourced ingredients, and caffeine is no exception. Caffeine Chemistry Both natural and synthetic caffeine...

Big Opportunities with Innovation The sports nutrition market is expected to grow to $33 billion by 2028. While competition in the category is strong, innovation with new ingredients and new...

Scientific research over the last few years suggests that diets rich in fiber can set off a biochemical cascade resulting in reduced brain inflammation which could mean less cognitive decline...

The sports nutrition market took a hit in 2020 as the pandemic shut down gyms and sporting events. But look for it to come roaring back in 2021 and beyond...

The Mighty Mushroom – An Immune & Digestive Health Superfood Mushrooms have been used for thousands of years in traditional Eastern medicine. They are known for supporting healthy sleep, anxiety,...

Elderberries for Immune Health – How Do They Work?   Key Points: Elderberry has become the go-to plant product for immune health and general wellness. Researchers trying to understand how elderberry...

Scientific Assessment of the Synergistic Effects of L-Theanine and Ashwagandha   Based on the common health benefits that L-theanine and Ashwagandha have shown through clinical studies, and different mechanisms of...