Sunfiber®, Suntheanine®, Matcha® and Teavigo® have all achieved Informed Ingredient certification. The accreditation confirms the ingredients are free of impurities and substances banned in sports nutrition products. It also helps customers comply with Amazon’s dietary supplement safety documentation.
The Informed Ingredient certification requires thorough testing. The voluntary program assures brand manufacturers that ingredients have been routinely tested for a wide range of prohibited substances and are therefore safe to be used by athletes without concerns of adulteration or contamination.
“The momentum is shifting on the ingredient side,” said LGC Business Development Director Paul Klinger. “Reputable ingredient suppliers are doing more than just testing to see if their products are safe. Informed Ingredient certification adds an additional level of credibility and quality assurance to their brands, which further distinguishes them from their competition.”
NutriScience Innovations Director of Inside Sales and Marketing, Stacey Daigle said: “Informed Ingredient certification provides an added layer of confidence to the brands we work with and the consumers they serve. Dietary supplements play an important role in the nutrition programs of many athletes, Informed Ingredient allows them to be confident that these products can be safely used whether they novice athlete or a pro at the top of their sport.”
In addition to evaluating the raw ingredient and manufacturing process, the certification also involves a monthly retail monitoring and testing program. Informed Choice is one of Amazon’s approved third-party quality certification programs required for selling dietary supplements on its site.